Celebrate decades of iconic Final Fantasy creative with Creative Bloq
Few creative partnerships have lasted so long, or borne so many iconic creative moments as Fluid’s 27 year working relationship with the legendary Final Fantasy series.
From 1997’s seminal Final Fantasy VII, to 2024’s highly anticipated Final Fantasy VII Rebirth, Fluid have helped shape the visual legacy of this beloved franchise, with projects spanning brand, digital, packaging, out of home and more.
Creative Bloq chatted with James, Neil, Lewis and Paul about their wide-ranging creative partnership, revisiting favourite projects and exploring the visual evolution of the game world, looking behind the scenes at the aesthetic shifts, tight brand consistency and creative innovation which helped bring the magic of Final Fantasy to life over the decades.
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