This April marks a special milestone for us at Fluid, as we celebrate 30 years in business - a creative journey that began in a rented office in Birmingham with little more than a landline, the Yellow Pages and an SE Mac.

Over the past three decades, videogames have remained central to our DNA. Many of our most defining moments as a business have come through long-standing relationships with the brilliant clients and partners we’ve had the privilege to work with across the games industry.

It therefore felt entirely fitting to reflect on that journey with MCV, one of the sector’s most established B2B media voices. They’ve recognised our work over the years - including naming us Creative Partner of the Year at the MCV Awards - and have charted both the evolution of the industry and our place within it.

If you’re interested in a look back at Fluid’s history in games, you can read the full coverage here. And huge thanks, as always, to the team at MCV for the opportunity to share our story.