167 million games sold in the series over 30 years + countless movies, theme park attractions and more. Capcom’s Resident Evil™ is the definitive horror brand.

Fluid’s love affair with RE runs deep - we’ve partnered with Capcom for years; producing work across brand, licensing, motion, digital and packaging. From full branding campaigns (including one of our favourite ever full service campaigns for the seminal Resident Evil 4) to logos, style guides, ads, merchandise, influencer kits and more - our teams are behind some of the series’ greatest creative moments.  

It’s still a thrill and honour to be trusted to work on this acclaimed brand - with our latest work the production of 164 influencer kits, distributed globally, to mark the launch of Resident Evil™ Requiem.

Our Umbrella-inspired aluminium containment cases delivered key marketing information and kit-exclusive collectable/usable keepsakes - including replicas of the in-game Shadow Ghost book, Grace’s flashlight (which recipients use to reveal a secret message), Grace’s lighter complete with stunning 3D engraving, and a framed Cherub key. Additional content includes an evidence-bagged introductory letter and Porsche Displate - all presented within custom case fitments. 

The kit plays on the campaign’s muted colour palette of black, white and blood red -broken up with flashes of strong contrasting colours such as Police tape yellow and RPD-referencing blue. Materials have been chosen to reflect the bleak and distressed feel of the in-game universe, whilst editioning and personalisation furthers the exclusivity of the kit for each of the 164 recipients.

Additional Shadow Ghost books and framed Cherub keys were also produced for competition prizes. Check out the full kit reveal on our project page, coming soon…