Into a world filled with Madonna, Boyzone, SNES, Sega Genesis and Pulp Fiction, came cocky contender PlayStation - and a gaming revolution began. 

Fast forward three decades and the rest, as they say, is history - a history that is woven into Fluid’s DNA. From GT Sport to God of War, from PlayStation VR to The Last of Us, FIFA to Uncharted, Days Gone, Marvel’s Spider-Man, and countless others – it has been an honour and a privilege to craft stunning, innovative, and meticulously detailed kits to help bring the world’s greatest games to market.

From the early days of press kits containing physical discs, to the current age of digital codes, social media and influencers, each kit is carefully tailored for an ever-changing media landscape, and crafted with materials and aesthetics that reflect the evolution of technology, games and consoles through the years.

So to celebrate this incredible journey, we’ve picked 10 of our favourite kits from the past 30 years. Like choosing a favorite child, it’s nigh-on impossible to narrow it down. But while we argue over our top picks, and reminisce on kits and games from years gone by, we invite you to enjoy a selection of what are undoubtedly the greatest kits ever created, for one of the greatest entertainment brands in history.

Happy Anniversary, PlayStation - what a ride it’s been. Here’s to the next 30 years!