What a week, what a show - BLE 2024, you were incredible! Full of hustle and bustle, and smashing previous attendance records, the show was crazy busy and absolutely buzzing…..  just the way we like it! 

The Fluid dream team crammed in catch-ups with a ton of industry connections, old mates, and new faces - hopping between 50 meetings over 3 days as we caught up with mega-clients including Paramount, Beyblade, Pokemon, Sega and many, many more. As always, it’s a rush seeing our work in the flesh - the Beyblade booth featuring Fluid’s creative looked stunning! 

Continuing the trending themes at May’s Las Vegas Licensing Expo, we saw sports, anime and horror high on the BLE agenda - that’s a match made in heaven for our licensing team’s expertise, who have loads of massive projects on the go (but under wraps) - we’ll be revealing more soon, so watch this space! 

And to all our licensing industry buddies - Las Vegas ‘25, the countdown is ON!