Fluid's press kit design for Capcom's PRAGMATA has been featured in Design Week, recognised as standout creative work as part of the publication's latest industry roundup covering film, games, audio and experiential design.

We have a long-standing relationship with Capcom spanning decades, having worked on branding, packaging, web, motion and digital projects for games including Resident Evil™, Devil May Cry™, Street Fighter™, Monster Hunter™ and more. It's always an honour to be selected to work with the team on fresh new IP.

Developed by Fluid for Capcom's upcoming sci-fi action-adventure title PRAGMATA, the press kit was designed to support the game's launch communications by extending the world of the game into a tangible, collectible format to encourage press and influencer engagement.

The kit combines high-end production design with narrative-led packaging, reflecting PRAGMATA's tone, world-building and visual identity. As a physical press activation, it represents the kind of games industry branding work that bridges AAA game launch campaigns with premium, collector-quality craft.

Following release, the press kit was selected by Design Week for editorial coverage as part of a wider feature on notable creative work across the industry.

Read the Design Week feature.