Ahead of Xbox's 25th Anniversary in November 2026, Xbox announced a Fanfest global tour - with a London date on 26 September at Shoreditch Electric - for which Fluid were asked to create custom merch for the attendees. Numbers for the event were extremely limited, with the majority earning tickets via a free sweepstake draw, to help celebrate 25 years of Play.

Upon entry, attendees received our black Ramble Tote bag - featuring embroidered and DTF Xbox branding, whilst they could also pick up our custom pint glass in an event branded presentation box. The bag also came in handy to carry the array of other event merchandise available, including prizes such as customised Xbox consoles.

Fluid have worked with Xbox for many years - creating influencer kits, merchandise and exclusive prizes for some of the platform's biggest moments, including Score More With Xbox/EA Sports, Xbox 20 & Red Notice, Halo and Minecraft Dungeons. We’re proud as always to be a part of the celebrations - cheers to 25 years of groundbreaking technology, incredible games and memories - here's hoping for many more!