As part of our 30th anniversary celebrations, it was a privilege for James to speak with Design Week - one of the most respected and long-standing voices in the creative industry.

Never Not Creating is our strapline and our ethos - our love of our craft runs through every project we deliver. So it’s a proud moment to be featured by a publication that has long championed creativity at the highest level. 

James and David’s chat looks back at Fluid’s origins, key milestones and the evolution of the studio over the past three decades, and sharing perspectives on how design continues to shape the future of entertainment brands.

You can read the full interview here.