A big shout out to Brands Untapped who featured our Licensing team’s award-winning PAC-MAN style guide in their massive Las Vegas Licensing Expo edition - it’s always a buzz to see our work in print! With our team just back from visiting clients old and new in LA, where PAC-MAN’s Fluid designed pop-up walk through has recently been in residence, what better way to celebrate our little yellow buddy’s recent birthday than with a deep dive into our stellar work!

Stacey Bates-McCue, Fluid’s Licensing guru and Creative Director, gave readers a peek behind the curtain at how her team approach (and smash) huge projects for major IP like PAC-MAN. The feature explores why Stacey and her team are always thinking outside the box when tackling a brief, and explains how the Style Guide came to underpin some of the coolest activations in Bandai Namco’s 2023 marketing campaign. 

So if you want to discover how the power of a great graphic saw our creative travel to the dizzy heights of its very own drone show over the Manhattan skyline, or understand how Blinky, Pinky, Inky and Clyde (if you know, you know..) demonstrate Fluid’s Licensing team’s devotion to delivering creative excellence above and beyond client expectations, grab a brew and read on!