Quadrant Japan 2025
Quadrant’s new era kicks off with the stunning JAPAN COLLECTION, dropping April 2nd. Teaming with Liberty Walk, the exquisite collab fuses Quadrant and LBWKs unique individual street styles, drawing heavily on iconic Japanese imagery and overlaid with Akira’s legendary anime vibe. Way to make your mark…
Quadrant tasked Fluid’s brand and motion teams with creation of the collab’s teaser and key arts, launch trailer, alongside the huge honour of designing Lando’s race-day helmet for the Japan Grand Prix.
Creating a brand campaign fusing LBWK and Quadrant’s styles was a joy. Celebrating urban street style from different sides of the globe, our visuals fused the signature raw 1980s anime vibe of Akira, with an anime-reimagining of Lando and the LB-Kaido works Skyline.
Quadrant's Marketing Manager, Alex Chalder;
"Fluid were a valued extension to the Quadrant team for The Japan Collection bringing to life the helmet and campaign animation. They Continuously pushed the boundaries of design and creativity for Lando's Anime inspired helmet for Suzuka. Their artistry perfectly blends motorsport and anime, creating a masterpiece that not only honors the spirit of racing but also celebrates the vibrant world of anime."
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