Stampede: Racing Royale Twitch Drops
Buckle up for Stampede: Racing Royale - the wildest kart racing game ever! 60 gamers battle it out bumper-to-bumper on outrageous circuits in a series of epic battles filled with power-ups, customised karts and a ton of fun. Join your friends in fast and frantic gameplay modes including Zombie mode, arena battles or a range of limited time special events. Kart racing just got a whole lot crazier!
Publisher Secret Mode hit up Fluid’s digital and brand teams to celebrate the launch of Stampede: Racing Royale with Twitch Drop campaigns to drive all-important community engagement, along with multiple key arts to support marketing beats.
Fluid’s Digital team set to work, building out the application which allows the Twitch Drop service to connect gamers to their rewards. After logging in using their preferred platform service, be it Steam or Xbox, viewers connected their Twitch accounts to see our dashboard of available (or earned!) rewards. If their favourite creators are participating, viewers can hit viewtime targets and will find their rewards waiting for them when they next log in to game. Twitch Drops campaigns are a major component in the gaming marketing mix, building community, and was very successful for Stampede: Racing Royale.
Meanwhile our brand team were working on bold, bright and energy filled key arts - just like the game. Packed with characters, karts and chaos, our creative solution embodies Stampede’s manic multiplayer fun, showcasing crazy tracks and characters.
In an evolution of this, our second deliverable celebrates Dave the Diver x Stampede’s launch collab - with Dave fronting the artwork as the game burst onto Steam, we enticed new gamers to grab a bundle to unlock Dave and his special kart, driving uptake in the crucial launch phase.
