Warhammer 40,000 Style Guide
Few titans of fantasy and fiction have taken the visceral appeal of the 40k universe. In a few short years, Games Workshop has taken their hobbyist routes to the world-conquering scale and we are sincerely thrilled to have supported them in their journey.
Fluid is the first creative agency to collaborate with Games Workshop on producing a trend guide looking at multiple factions. Our vision was to activate the brand at retail without diluting the gritty and dark appeal.
