Riot Games & Coca Cola: League Of Legends
Riot Games and Coca-Cola’s massive cross-industry collaboration saw the beverage giant teaming up with League of Legends to create Coca-Cola Ultimate Zero Sugar – a limited edition flavour inspired by the sweet taste of earning XP and winning matches.
The production of an ultra-premium influencer care package was key to activating this massive global campaign. Client Havas Atlanta supplied us with the concept, artwork and content, trusting our expertise in complex high-end production to bring their vision to life.
Constructed from high quality paper over board with a magnetic closure and gold foil embossing, our premium upright box presents the Coca-Cola Ultimate cans as the hero item, backlit on a stage of glowing LEDs, with side panels opening to reveal the campaign messaging and a card personalised to each recipient.
A pull-out drawer holds the Ultimate Pin Collection, including gifts to share, allowing gamers to celebrate small wins and player journeys, alongside pins emblematic of the in-game Honor System and more.
The result was an Ultimate Kit crafted with a slick aesthetic for a premium unboxing experience, utilising high-end printing capabilities with impressive LED lighting and a sharable mechanic to generate buzz, celebrating the League of Legends community.
