Frenzies Brand Identity
Long term client nDreams continues to knock it out of the park. Hot on the heels of award winners Synapse and Fracked comes the multiplayer mayhem of newly-announced FRENZIES. Fresh, frenetic and ready to smash the PvP shooter status quo, FRENZIES fuzes neon-soaked attitude with instinctive arcade style gunplay and party vibes in a winner-takes-all arena showdown.
nDreams tasked Fluid with name ideation and creation of the game’s logo and brand identity suite, including a range of key arts. Punchy and bold, our creative makes a vibrant statement - juxtaposing the party vibes and exuberant youth of the game’s ubiquitous onesies with the dark humour of no-mercy gunplay. Creating visuals as ownable and memorable as the game itself, we used neons, clean lines and cocky characters in trademark masks and onesies, with nods to the dark humour and gory violence of Deadpool and Kick Ass with the brutal simplicity of Squid Game.
NAME & LOGO
On to name ideation: our solution, FRENZIES, reflects the game’s fast, fizzing vibes, and the sharp zip of frenetic action. Translated into a logo, FRENZIES sits cockily askew, its energetic upward trajectory promising high octane fun, while the clean lines of our modified bespoke font reflect the simple immediacy of the gameplay.
KEYART
No two matches are the same, and our key art suite reflects that. Showcasing single and multiplayer options, our visuals pop and fizz with the brand’s signature bold neon and clean lines. Fallen opponents litter the floor as surviving winners ooze attitude, each iteration decorated with various in-game decals in a range of executions. Our iconic winner's throne - neon lit (and so good, it made it into the game) - is also viewed at an angle, its cocky occupant unaware of their imminent termination.
THE PROCESS
